Privacy Policy

Last updated: 15 November 2025

PayLens (“we”, “our”, “us”) provides checkout and 3DS analytics services that help merchants understand payment performance, approval rates and funnel issues. This Privacy Policy explains how we collect, use and protect your information.

1. Information We Collect

1.1 Information you provide

We may collect the following information when you interact with PayLens:

• Email address submitted in demo request forms
• Information about your company, checkout flow and pain points (optional)

1.2 Automatically collected data via tracking snippet

When a merchant installs the PayLens tracking snippet on their checkout pages, we may collect:

• Checkout events (e.g. checkout_open, begin_checkout, purchase)
• 3DS results and related metadata (e.g. status, outcome, error codes)
• Device, browser and screen information
• URL, referrer and path of the page where the event happened
• Approximate geo information (such as country) derived from IP address
• Web performance metrics, such as Web Vitals

We do not collect full payment card numbers, CVV or other PCI-sensitive data.

2. How We Use Your Information

We use collected information to:

• Provide checkout and 3DS analytics for merchants
• Detect anomalies, drops in approval rate and weak geos
• Respond to demo requests and communicate with you
• Improve, debug and optimize the PayLens platform

3. Legal Basis for Processing

We process data based on the following legal grounds:

• Legitimate interest – providing analytics and improving payment performance
• Consent – when merchants install the PayLens snippet on their website
• Contract – when you use PayLens services as a merchant

4. Data Storage & Security

Event data is stored securely on servers located in the European Union (for example, data centers provided by Hetzner in Germany). We apply industry-standard technical and organizational measures to protect data against unauthorized access, loss or misuse.

5. Sharing of Data

We do not sell your personal data. Data may be shared only with:

• Service providers that help us operate PayLens (hosting, infrastructure, email providers)
• Regulators or authorities when required by applicable law

6. Cookies and Similar Technologies

PayLens does not rely on third-party tracking cookies. In some cases, we may use local storage or similar technologies to:

• Group related checkout events into sessions
• Improve the accuracy of analytics

7. Data Retention

We keep event data only for as long as needed to provide analytics and fulfill the purposes described in this policy, unless a longer retention period is required by law or by agreement with the merchant.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Request access to personal data that we hold about you
• Request correction or deletion of your data
• Object to or restrict certain types of processing
• Withdraw consent where processing is based on consent

To exercise these rights, contact us at hello@paylens.app.

9. International Transfers

We primarily store data in the European Union. If data is transferred outside the EU/EEA, we will take appropriate safeguards to protect it in line with applicable data protection laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our product or applicable regulations. The “Last updated” date at the top of this page will indicate when the latest changes were made.

11. Contact

If you have any questions about this Privacy Policy or our data practices, please contact us at:

hello@paylens.app